04 aug Museum of Non-visible Art (MONA)
Actor James Franco has created a museum where you watch a white wall sitting on a bench and where you can buy a piece of art called ‘Fresh Air’…Not a ridiculizing project, but very funny and inspiring instead. This is what Franco has to say about his museum:
“As an extravaganza of imagination, a museum that reminds us that we live in two worlds: the physical world of sight and the non-visible world of thought. Composed entirely of ideas, the Non-Visible Museum redefines the concept of what is real. Although the artworks themselves are not visible, the descriptions open our eyes to a parallel world built of images and words. This world is not visible, but it is real, perhaps more real than the world of matter, and it is also for sale.”
Franco works togehther with Praxis in New York on what is called the Kickstarter project. (You can buy the art via Praxis and even return it if you get bored. Bored of ‘Fresh Air’? Why not?). This is what Praxis says:
“When you contribute to this Kickstarter project, you are not buying a visible piece of art!” But Franco assures us that your investment will be worthwhile due to the participatory nature of the project. Although buyers will not receive a painting or sculpture, they receive a description, and are free to do what they wish with this description: You will receive a title card with a description of a piece of art, as well as a letter of authentication. You may mount this card on a blank wall in your home or gallery. What comes next is up to you! The artwork comes to life—and takes on full personal meaning—in your imagining and describing of it, both to yourself and to your visitors. You may also choose to sell the non-visible artwork to another collector, to exhibit it elsewhere, or to lend it back to Praxis when we take the Non-Visible Museum on tour.”
My advice: go and see and buy! Imagination at any price!